We are all fully aware that every commercial website that promotes the sale of goods or services needs to provide users with a great user experience. Presenting an enjoyable user experience is something that has to be at the very core of your online sales effort.
As we all know, a pleasant user experience would help in gaining increased customer loyalty, greater sales conversions, lower bounce rates, and decreased customer service requests.
You had taken great pains to develop the best e commerce site possible hoping, the site would attract large number of online customers. The site in fact attracts a large number of online customers; but they are also leaving within seconds of arriving at the site.
We all know that whether it is two minutes or ten minutes, visitors will eventually leave; however, your goal should be to keep visitors as long as possible. The longer the user stays, the greater the chance of his browsing through your entire product portfolio and making online purchases.
Trust factor is a major element that can play a crucial role in deciding whether a site will succeed commercially or not. The perceptions users have about trustworthiness of a site can literally determine the fate of a website. It would then mean that any business that relies on making sales or driving leads through their website should include all the elements and components that would enhance the trustworthiness of their site.
As we all know, an average web surfer spends only three seconds browsing a site, by which time he decides to either skip the site or stay longer. If the user finds the site to be user friendly and to his liking, he will continue to navigate and this ultimately will result in the user accomplishing the goals set forth by the web master. If not, he will soon press the “back button†and exit from the site altogether.