With the rapid technological advances being made in every sector, businesses are fast adapting to these technologies to generate higher productivity and business growth.
For many sales and marketing professionals quite until recently, artificial intelligence was a term that they equated with human job losses and considered playing only a minor role in marketing strategies.
Internet of things (IoT) enabled systems are being increasingly used across various sectors in the present day; but nowhere are they more evident than in the travel and hospitality segment.
Findings from an earlier study done by CISCO in 2015 reveal, that the count of 15 billion connected devices as on 2015 would rise to 50 billion by 2020.
Businesses of every type in the present day are in possession of vast amount of unstructured data generated from a variety of sources.
It is becoming evidently clear that the shopping experience is becoming more and more integrated and that customers tend to switch across multitude of sales channels – whether shopping online from a desktop or mobile to buying from a bricks and mortar store.
With customers demanding a better and faster way to interact with organizations, enterprises cutting across sectors are turning to artificial intelligence to transform their business, remain competitive and grow their business.
With the propensity of consumers to patronize service providers that offer the best user experience, companies of all hues vie to offer the best customer satisfaction across multiple touch points.
The technological developments taking place in the field of machine learning and artificial intelligence have helped healthcare sector alter the way the industry diagnoses and treats diseases.
When chatbots were initially introduced several years ago, users marveled at the advances in technology and the manner in which this artificial intelligence bot was able to perform functions as done by a human being.