When users land on your site, the first page they are likely to come across is your homepage. Your home page should ideally reflect the very face of your company and everything that your company stands for. You should therefore design your site in such a way that it catches your users’ attention the moment they land on your site.
A well-designed landing page is of vital importance for the success of your business. However, developing a killer-landing page that converts visitors in to customers is more easily said than done.
There are certain vital elements in the design process that if incorporated in to your landing page design, will ensure more leads and higher conversions leading to substantial business growth.
We presently are witnessing a scenario where companies engaged in the sale of goods/ services rely on their website to boost sales and grow their business. A well-designed site that converts visitors in to customers is then necessary.
You designed a visually appealing website putting in a lot of your time and effort, hoping this would help you grow your business. Of course, this can happen if done right; but there are times when design mistakes could hinder your business growth as users will not tolerate unprofessional and disorganized sites that do not provide information they seek.
We now seek to look at the common design mistakes that you should avoid as design mistakes can have a tremendous negative impact on business growth.
More and more people the world over are increasingly accessing the net via their mobile phones and searching for any information that they need at any time of the day and from anywhere.
What this clearly highlights is the fact that mobile penetration is deep and wide and any marketer intending to market his product or services needs to lay utmost emphasis on promoting his brand using the mobile medium.
You had taken great pains to develop the best e commerce site possible hoping, the site would attract large number of online customers. The site in fact attracts a large number of online customers; but they are also leaving within seconds of arriving at the site.
We all know that whether it is two minutes or ten minutes, visitors will eventually leave; however, your goal should be to keep visitors as long as possible. The longer the user stays, the greater the chance of his browsing through your entire product portfolio and making online purchases.
If you are planning to promote your business among a larger number of online customers, then having a social media friendly website is one of the first priorities. You would obviously want your website to be well known and talked about and have more and more people engage with you on the site. However, achieving this is more easily said than done.
For building social media friendly websites that people will love and share among themselves, a few points are to be clearly borne in mind.
As we all know, an average web surfer spends only three seconds browsing a site, by which time he decides to either skip the site or stay longer. If the user finds the site to be user friendly and to his liking, he will continue to navigate and this ultimately will result in the user accomplishing the goals set forth by the web master. If not, he will soon press the “back button†and exit from the site altogether.
It’s been felt by quite a large number of businesses owners that once their site is up and live their online investment is complete and that it’s just a matter of time before income from the site starts to pour in. They feel that having launched the site, everything will start to move normally and that there is no need to make any major changes to the site content at any time soon.
A pronounced surge in the use of smart phones and other small screen devices for browsing the net is clearly visible with every passing day. The reasons for this trend are many and varied; but the single most reason I figure is the ability offered by smart phones to browse the net on the go – the accessing of information anywhere, anytime.