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User experience and web usability are major ingredients that play a crucial role in deciding the   success or failure of a website. Each company should provide users with these two vital ingredients to make users stay on the site and help in the conversion process.

Demand for mobile apps is surging as never before from both individuals and businesses alike. According to comScore’s 2015 U.S. mobile app report, mobile accounts for 62 percent of all digital media time spent by consumers while mobile apps by themselves represent 54 percent.

A surprising finding, however, is that while a few apps get massive adoption – 26% are used daily, a good number are also dropped after only a few uses.

Responsive design is an approach to web design that makes your web page look good on all devices like desktops, tablets and phones. A responsive design adjusts to the size of the screen it is viewed on and this is accomplished by using CSS and HTML to resize, hide, shrink, enlarge or move the content to make it look good on any screen.

Commercial websites that seek to achieve greater online sales need to appear prominently in search results. If search engines display your site in the very first page of search results in response to a search query, then customers are likely to visit your site resulting in better online sales.

WordPress sites due to their intrinsic nature are search engine friendly;