We are all fully aware that every commercial website that promotes the sale of goods or services needs to provide users with a great user experience. Presenting an enjoyable user experience is something that has to be at the very core of your online sales effort.
As we all know, a pleasant user experience would help in gaining increased customer loyalty, greater sales conversions, lower bounce rates, and decreased customer service requests.
With the number of global mobile users gradually outpacing desktop users, web designers everywhere need to design websites with a mobile- first mentality.
Statistics reveal that over 80% of the people use a mobile device to do research on a product whereas over 79% prefer a mobile site for reading product reviews.
The advent of online shopping has revolutionized the manner in which present day buying and selling is conducted. It has brought affordable and convenient shopping at our very doorstep. Online shopping is finding increasing favor among consumers due to its 24- hour availability, secured payment gateway, global reach, competitive pricing and the vast product range availability among others.
Your online marketing success depends on your ability to induce users who come searching for your products / services click the call to action (CTA) button and continue further with your conversion goals.
When users land on your site, the first page they are likely to come across is your homepage. Your home page should ideally reflect the very face of your company and everything that your company stands for. You should therefore design your site in such a way that it catches your users’ attention the moment they land on your site.
A well-designed landing page is of vital importance for the success of your business. However, developing a killer-landing page that converts visitors in to customers is more easily said than done.
There are certain vital elements in the design process that if incorporated in to your landing page design, will ensure more leads and higher conversions leading to substantial business growth.
We presently are witnessing a scenario where companies engaged in the sale of goods/ services rely on their website to boost sales and grow their business. A well-designed site that converts visitors in to customers is then necessary.
You designed a visually appealing website putting in a lot of your time and effort, hoping this would help you grow your business. Of course, this can happen if done right; but there are times when design mistakes could hinder your business growth as users will not tolerate unprofessional and disorganized sites that do not provide information they seek.
We now seek to look at the common design mistakes that you should avoid as design mistakes can have a tremendous negative impact on business growth.
More and more people the world over are increasingly accessing the net via their mobile phones and searching for any information that they need at any time of the day and from anywhere.
What this clearly highlights is the fact that mobile penetration is deep and wide and any marketer intending to market his product or services needs to lay utmost emphasis on promoting his brand using the mobile medium.
The method of creating content that would stand Google scrutiny and that which would help websites rank higher in search engines has changed dramatically over the years. The earlier methods, with its emphasis on keywords placements, do not work successfully anymore.