Internet of things (IoT) enabled systems are being increasingly used across various sectors in the present day; but nowhere are they more evident than in the travel and hospitality segment.
Findings from an earlier study done by CISCO in 2015 reveal, that the count of 15 billion connected devices as on 2015 would rise to 50 billion by 2020.
Businesses of every type in the present day are in possession of vast amount of unstructured data generated from a variety of sources.
It is becoming evidently clear that the shopping experience is becoming more and more integrated and that customers tend to switch across multitude of sales channels – whether shopping online from a desktop or mobile to buying from a bricks and mortar store.